Ad Placements & Performance

Publisher-level analytics for Campaign: Summer Promo 2025

ActiveLast updated: Jun 13, 2026 at 04:10 WAT

Publishers

128

+12 this period

Impressions

11,900

↑ 8.4% vs last period

Clicks

↓ 2 vs last period

Conversions

CVR: 28.57%

Alert

Average CTR

0.06%

Industry avg: 0.10%

Total Spend

₦9,000

₦1,000 remaining

Best Publisher

legit.ng

Quality Score: 92

Alert

Worst Publisher

randomnews.net

Quality Score: 28

Publisher Performance

Showing 8 of 128 publishers

Publisher	Impressions	Clicks	CTR	Spend	Conversions	Quality Score	Status	Actions
legit.ng	4,500	9	0.20%	₦3,375	2	92	Excellent	View
pulse.ng	2,100	4	0.19%	₦1,575	1	85	Good	View
vanguardngr.com	1,800	3	0.17%	₦1,350	0	78	Good	View
guardian.ng	1,200	2	0.17%	₦900	0	74	Good	View
thenationonlineng.net	900	1	0.11%	₦675	0	62	Average	View
dailypost.ng	600	0	0.00%	₦450	0	55	Average	View
naijaloaded.com.ng	400	0	0.00%	₦300	0	43	Poor	View
randomnews.net	400	0	0.00%	₦375	0	28	Poor	View

Showing 1–8 of 128 publishers

Publisher Quality Score Methodology

How Adbirt calculates publisher quality — weighted composite score (0–100)

Conversion Rate

35%

CTR Weight

30%

Viewability

15%

Traffic Quality

10%

Fraud Score

10%

Score Classification

Publisher tier thresholds

Excellent90 – 100

Top-tier traffic, high engagement, minimal fraud

Good70 – 89

Reliable traffic, above-average performance

Average50 – 69

Acceptable quality, monitor closely

Poor0 – 49

Low quality, high fraud risk — consider blocking

Campaign Distribution

Excellent

Good

Average

Poor